When attending a conference, the first question is: how good is the Shwag Bag? The Non Conference Conference had a great shwag bag with items that were both useful and clever from a marketing perspective. Thank you to all of our sponsors for participating!
To Reward Shwag Creativity (this is a marketing conference afterall) we have created the Shwag Awards – bringing you the best of the swag bag!!!!
Most Useful: Joseph-Beth Booksellers included a coupon for 20% off your entire purchase… So head to Joseph Beth and be sure to stop by the restaurant (Bronte – awesome food – although not included in the coupon).
Most Relevant: White Castle included not only a coupon but also a car air freshener stick to help with the post-White Castle aroma. Both useful and relevant.
Best Time-Killer: Platform A included a rubik’s cube to help kill time in between sessions.
Cleanest: Greenebaum Breakthrough Law provided pocket hand sanitizer spray…
Most stuff: Nokia included a bunch of stuff from branded life-savers to a guitar-shaped key chain bottle opener….
Greenest and Smartest: Frost Brown Todd Attorneys (yes, it came from lawyers) – See the photos below…. we’re all sick of carrying around random useless shwag. Frost Brown Todd included a bookmark with a clever tag “Looking for another tchotchke? Sorry…. Instead, we set up a group at http://www.ecologyfund.com to save the world. Join us there.”. WOW. The back provides some entertaining potential alternative uses for the bookmark….